how to apply correctly

How to apply for a marketing job

Marketing jobs are in high demand, so your application has to be right to the point to stand out from the crowd. We’ll tell you how to make your cover letter and CV convincing and what absolute no-go’s are.

1. Which application template is best?

In marketing you convince most with a modern or creative application. Marketing is there to outline values of the brand, to discover new ways so old traditional styles might not be the best fit.

2. Important components of your application for the job in marketing

Your application will consist of the following

  1. cover letter
  2. curriculum vitae
  3. attachements

Optionally, you can add a cover page to give a positive first impression. Attachments include school and university certificates as well as other certificates, for example, if you have attended further training courses or completed certifications. Usually applications are sent by e-mail or via the company’s application management system – mail is considered obsolete, especially for online marketing managers. As a prospective marketing manager, you can also apply in a creative way, for example by creating an application website.

Basically, you can use a modern and creative design for your application in communicative areas and thus also in marketing, as long as the cover letter and curriculum vitae remain clear and well structured. This shows that you have a good feel for the effects of text and images – an important characteristic of a marketing manager. If you need ideas on how to design your application, you can be inspired by application patterns.

3. The cover letter

In the cover letter you not only formulate your curriculum vitae, but also show why you are motivated and the right person for the job in marketing. From the very first sentence, you need to make it clear why you want to work for this company. Your letter of application is divided into the following parts:


The header of the application contains your contact details, those of the company or the specific contact person as well as the subject. This is not simply called “application”, but must contain the specific position, for example application as a PR consultant, reference number 123 or application for an internship in online marketing.


The first sentences decide whether the Personaler continues to read. Accordingly, you don’t start with “Hermit bewerbe ich mich als Junior Marketing Manager”, but select one to three individual sentences that show that you are interested in the job and not just send a mass application. One possibility for an introduction matching the job advertisement for the SEO Manager would be, for example:

“Traffic doesn’t just mean the morning rush hour – I feel at home in the world of page impressions, engagement rates and conversions. You are looking for a team reinforcement in the field of online marketing and I am looking for an innovative, modern online company with perspective – searched, found?”.

Main part:

The main part is about your previous knowledge, both in your studies and in practice. If, for example, you have written your thesis on search engine optimization or done an internship in a PR agency, this can be a perfect match for the position you are looking for. Your soft skills will also be discussed, but not simply enumerated. Rather, you show in which situations – at university, at work or privately – you have shown team spirit and co. so far.

Enough: In the last small section you state your salary expectations and your earliest starting date and close with “Best regards” plus your complete name and (scanned) signature.

4. The further application process

If your application is well received, you will get to know each other personally. Often a telephone interview is also inserted. In addition to the interview, larger companies also like to rely on assessment centers in which various group and individual tasks have to be solved.

In the personal interview you have to be prepared for technical questions as well as for personal and stress questions. Always remain friendly, authentic and honest when you don’t know something. It is clever to direct the conversation to something you feel safe with. If the questions become too private, you can answer vaguely. With stress and estimation questions it is important to remain calm and sovereign – often not the right answer counts, but how you say something. Always in the foreground: Your motivation and the will to learn.


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